Dynamics of Advertising

by Jackie Boterill

Publisher: Routledge

Written in English
Cover of: Dynamics of Advertising | Jackie Boterill
Published: Pages: 300 Downloads: 272
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Subjects:

  • Cultural studies,
  • Media studies,
  • Sociology, Social Studies,
  • Social Science,
  • General,
  • Business / Economics / Finance,
  • Sociology,
  • Advertising & Promotion,
  • Business & Economics / Advertising & Promotion,
  • Advertising,
  • Methodology,
  • Psychological aspects
The Physical Object
FormatHardcover
Number of Pages300
ID Numbers
Open LibraryOL9107331M
ISBN 109058230848
ISBN 109789058230843

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Dynamics of International Advertising brings to Dynamics of Advertising book the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix/5(6).

Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand Cited by: Elevate your brand with Dynamics Commerce.

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Contents: Introduction: 'Dynamic and sensuous representations of cultural values' --The historical dynamics of the advertising industry --The history of advertisements --The academic critique of advertising --The dynamics of cultural change: Commercial culture in the.

Dynamics of International Advertising brings to light the Dynamics of Advertising book challenges in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this text takes the reader inside the dynamics of advertising as it functions within the international marketing mix.

Filled with current examples and case studies, Dynamics of International. ISBN: OCLC Number: Description: x, pages: illustrations (some color) ; 24 cm: Contents: 1. Introduction: 'Dynamic and sensuous representations of cultural values' historical dynamics of the advertising industry history of advertisements academic critique of advertising dynamics of cultural change: Commercial culture in the age of.

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Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally.

With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Dynamics of International Advertising: Theoretical and Practical Perspectives by Mueller, Barbara and a great selection of related books, art and collectibles available now at Description Marketing Dynamics provides a well-rounded introduction to the four Ps—product, price, place, and promotion.

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Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media.

Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes.

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